This coursework tries to encourage students to start reading a wider range of literature…

This coursework tries to encourage students to start reading a wider range of literature (e.g. text books and papers) on Value Chain Management from an early stage of the course. The more study for this coursework, the broader view of the Value Chain Management is achieved for students. This helps students to review their learning and to organise their studies for this course. Coursework 1 requires students to choose books/papers in fields of Value Chain Management, to study selected chapters of them, and to write a business report of 3500-4000 words on different aspects of Value Chain Management. Value Chain Management is a broad, multi-disciplinary field of study. Studying textbooks and papers in field of value chain introduces students with different perspectives to Value Chain Management. Subjects like operations strategy, capacity planning, quality management, business process improvement, and customer relationship management are just some parts of value chain management. Choose a topic from those subjects delivered in term one – first twelve weeks of the course (for example, product design, inventory management, quality and performance management (chosen topic), and the like. Basing your answer on relevant literature (academic books, journal articles etc.), try to explain how the selected topic is influenced by a Customer and a Business Process perspective. Besides, show where in a standard Value Chain you would expect to see your chosen topic addressed (it may be in more than one place for example a distribution centre and a retail shop). Good mark goes to those students who focus on a specific topic of value chain management and organise their understanding in a well-structured business report. Proving real-world examples can improve your report as well. In addition to the recommended text books for the course in this handbook, students can choose books in fields of supply chain, strategy, marketing, and operations management. The following criteria are considered in marking this coursework: – Good introduction, – Clear and accurate referencing (according to the Harvard system) – Clear and logical explanation and discussion – Good business English – Independence of thought and originality – Good conclusion – Style and Presentation of the report



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